Nikita Goldin

Spearheaded the foundational product strategy, conducting competitor benchmarking and developing detailed User Journey Maps (UJMs) for all key user segments (consumers, business owners, platform admins).

Architected the end-to-end design for three interconnected products: a B2C consumer marketplace, a B2B vendor dashboard for managing services and finances, and a comprehensive admin moderation panel.

Established the product's brand identity and built the design system from scratch, ensuring design consistency and scalability across the entire ecosystem.

Owned the entire design process from zero to one, translating a high-level business concept into a full suite of high-fidelity, interactive prototypes ready for development.

Led the redesign of critical user flows, identifying and eliminating friction points to improve task completion and overall user experience.

Designed and launched a key new feature, "Strategy Purchase," managing the entire process from user research (customer development) to final UI and handoff.

Advanced the in-house design system by introducing new components and refactoring old ones, cutting the time-to-market for new features by 20%.

Continuously gathered and analyzed user feedback to inform iterative design improvements and validate product hypotheses.

Spearheaded complete new product development on Webflow, integrating Customer Success Management (CSM) features to enhance user retention and lifecycle engagement.

Led the redesign of critical PaaS platform pages, significantly improving user experience and achieving measurable gains in usability and conversion rates.

Designed and developed new PaaS platform features based on user demand, resulting in increased feature adoption and user satisfaction.

Revitalized the company's communication design, ensuring brand consistency and enhancing visual appeal across all digital touchpoints.

Successfully implemented engaging 3D graphics within 2 months, directly boosting social media engagement by 15% and enhancing brand visibility.

Streamlined social media content creation by developing reusable heading templates, cutting creative development time by 30%.

Optimized campaign launch workflows by implementing structured checklists and brainstorming sessions, reducing launch time by 80% (from 5 days to 1 day).

Collaborated with UI/UX designers to update and standardize the design system and documentation, improving cross-functional efficiency and design consistency.

Led the update of graphic content and designed intuitive app flows for a comprehensive website and app redesign, enhancing overall user experience.